In today’s job market, the vast majority of recruiting is done online. It’s about more than job boards and staffing websites, though. Today, great candidates can often be found through the use of social media. Use LinkedIn, Facebook, Twitter, and other social media outlets to find job candidates your company may have never found elsewhere.
Here are four tips on using social media to find top talent:
LinkedIn isn’t the only social media platform you can use to recruit talent, but it’s the only one designed to do just that. LinkedIn highlights a candidate’s work history, skills, experience, unique qualifications or accreditations, recommendations by other professionals, and even volunteer experiences. Your company’s LinkedIn page should make a good first impression for candidates. Position your page to be easy for candidates to find, and quickly learn more about your business.
Promote Your Culture
Social media is the perfect way to promote your business’s culture online. Share content to demonstrate that your company values its employees and boasts a strong, positive, employee-focused culture. Look as attractive as possible to job seekers. Try posting behind-the-scenes videos of your employees, quick showcases of current employees, or short rundowns of open positions.
Use Hashtags, Networks, and Forums to Your Advantage
Be active in forums and networks specifically designed to bring together people in a certain field or niche. You’ll stand the best chance of recruiting the talent you want. It’s a much more targeted and effective approach than simply posting a job opening on a job board! Remember that hashtags are also effective for finding healthcare professionals, especially on Twitter.
Take the Personal Approach
A corporate social media account is great, but it certainly doesn’t feel personal when your company’s social media profile reaches out to a candidate. Setup accounts for individual recruiters — then, the recruiter can take a more organic and personal approach. One-on-one connections with the candidates your business wants to attract are most successful.
If you aren’t using social media to connect with job candidates, you’re missing out. Do it successfully, and you’ll be able to find and impress the cream of the crop. For help growing your social media and online presence. Visit our recruiting experts at Medical Professionals on LinkedIn today.